Creative Technologies Trends Report:
Strategies top brands use to skyrocket their revenue and market share in 2024.
Creative Technologies Trends Report
Strategies top brands use to skyrocket their revenue and market share in 2024.
Find it hard to cut through all the marketing noise out there?
Dive into insights from 20 thought leaders and reputable brands from across the gaming, corporate, and marketing realms. Explore how AI, mixed reality, and other creative technologies are revolutionizing brand engagement and customer experiences.
This report is for you if you want to:
→ Discover strategies to engage effectively with Gen Z in their digital habitats
→ Understand and unlock the potential of creative technologies for your brand
→ Boost your brand's presence and loyalty with immersive experiences
A sneak peak inside:
→ 40+ insights
→ 20 expert opinions
→ Strategies to help boost engagement
→ Tactics top brands use to drive future revenue
A sneak peak inside:
→ 40+ insights
→ 20 expert opinions
→ Strategies to help boost engagement
→ Tactics top brands use to drive future → revenue
With contributors from forward-looking brands:
With contributors from forward-looking brands:
— "When AI, mixed reality, and NFTs/Blockchain converge, gaming will forever be transformed. Picture a fashion brand entering a world like Roblox or Fortnite, creating a smart virtual shopping zone that tailors to each player’s fashion sense. This high-tech space offers a unique shopping experience, adjusting to individual style preferences. It’s more than just browsing – it’s personalizing fashion in a virtual world."
Sasha Sadri - Head of marketing at yondr
— "The breakthrough might be in the combination of two developments that I feel could really reinforce each other. Better mixed reality hardware and the democratization of 3D (environments) through AI. The key is to not try and replicate what works in the physical world but really start from behavior that comes natural in the digital world or has true value as an added layer on top of the physical one."
Jochen Sablon - Director of Digital Development Universal Music
— "The key for brands will be adapting to engage not only with human consumers but also with their AI agents, building a tailored 'sense of belonging' in clustered (virtual) communities, which have a strong mobilizing power. 2024 could be a pivotal year for immersive experiences, leveraging glasses, holograms, avatars, and new devices, all underpinned by AI."
Öztürk Taspinar - Partner Innovation KPMG
— "Brands can future-proof themselves by embracing digital marketing strategies and engaging with emerging trends, while maintaining the balance between heritage and innovation. A successful strategy for targeting younger audiences involves a blend of influencer marketing for authenticity, a strong branding for identity, and gamification for interactive and engaging experiences."
Anett Lörincz - CRM Campaign Manager, Global Customer Engagement at Hugo Boss
— "When AI, mixed reality, and NFTs/Blockchain converge, gaming will forever be transformed. Picture a fashion brand entering a world like Roblox or Fortnite, creating a smart virtual shopping zone that tailors to each player’s fashion sense. This high-tech space offers a unique shopping experience, adjusting to individual style preferences. It’s more than just browsing – it’s personalizing fashion in a virtual world."
Sasha Sadri - Head of marketing at yondr
— "The breakthrough might be in the combination of two developments that I feel could really reinforce each other. Better mixed reality hardware and the democratization of 3D (environments) through AI. The key is to not try and replicate what works in the physical world but really start from behavior that comes natural in the digital world or has true value as an added layer on top of the physical one."
Jochen Sablon - Director of Digital Development Universal Music
— "The key for brands will be adapting to engage not only with human consumers but also with their AI agents, building a tailored 'sense of belonging' in clustered (virtual) communities, which have a strong mobilizing power. 2024 could be a pivotal year for immersive experiences, leveraging glasses, holograms, avatars, and new devices, all underpinned by AI."
Öztürk Taspinar - Partner Innovation KPMG
— "Brands can future-proof themselves by embracing digital marketing strategies and engaging with emerging trends, while maintaining the balance between heritage and innovation. A successful strategy for targeting younger audiences involves a blend of influencer marketing for authenticity, a strong branding for identity, and gamification for interactive and engaging experiences."
Anett Lörincz - CRM Campaign Manager, Global Customer Engagement at Hugo Boss
