→ Understand the seismic shift in Gen Z's online behavior
→ Learn proven strategies to boost brand engagement
→ Explore the untapped potential of virtual worlds
→ Discover how your brand can resonate with
→ new, younger audiences
→ How virtual worlds can be a cost-effective
→ addition to your current marketing
→ channels
→ Why traditional marketing channels are
→ losing young audiences
→ Inspiring examples and overview of
→ main platforms
→ The current state and future of virtual worlds
→ Overview of the main virtual (and social) platforms
→ How to build and monetize relationships in virtual spaces
→ Real-world case studies from brands that are getting it
→ right