Trend Report
We invited 10 sports experts around the dinner table to discuss:
the future of brand experiences in the sports industry.
Predicting the future is not a one-man job.
The Concept
During an evening spent with ten experts in sports, media, branding and marketing, we experienced first-hand that when thinking out loud, the same things that worry us become the things that excite us.
Like what societal changes are inevitable and how sports brands can benefit from them? What technologies impact the sports industry and how? Is buzz a good predictor of actual change? Of value, even? The question running through every marketing department today: how will brands thrive—or at least survive—when confronted with technological, economical and environmental changes?
The Trend Report
They say robots will take our jobs, that AI will give us more spare time than we ever had in the history of mankind. Cool. But what to do with all that time? Watch sports!
Not just as a pastime, but as a prediction of what the future of brand experiences in sports will look like. Sports, just like fashion,are always on the forefront, scanning, experimenting and searching for added value in new technologies.
That’s why we’ve invited some of the best and brightest in the sports industry at our table. To think about this mad world and all its possible futures.
The results. If you’re short on time, let us summarise.
Know your audience,
Know your tech,
Know your world.
And act on it, together.
The Collaborators
The best and brightest. To say the least. A diversified selection in both sector and profile gave us the most complete set of perspectives. A big thank you for letting us pick your brain goes out to Manu Leroy, Wim Lagae, Alexander Vyncke, Stijn Vermoere, Tom Buttiens, Samuel Eggermont, Maarten De Dobbeleer and Joachim Sas.