Trend Report
We invited 15 experts around the dinner table to discuss:
the trends in brand activation for 2022.
Predicting the future is not a one-man job.
The Concept
During two evenings spent with more than fifteen experts in media, branding and technology, we experienced first-hand that when thinking out loud, the same things that worry us become the things that excite us. We wanted to find out what the future of brands could look like. How will brands behave or change their strategies when confronted with technological, economic and environmental changes?
The Trend Report
Every book, blog and post this past year has started with ‘The world is changing faster than ever’ or ‘We have never been confronted with greater challenges’, or—our personal favorite—‘Times they are-a-changin’. You’ve heard it before, but doesn’t make it less true. The world is changing. Fast. And you must be wildly arrogant to think you can tackle all that’s coming by yourself. We at yondr are many things. But arrogant isn’t one of them.
That’s why we’ve invited some of the best and brightest at our table to think about this mad world and all its possible futures.
If you’re short on time, let us summarise.
Know your audience,
Know your tech,
Know your world.
And act on it, together.
The Collaborators
The best and brightest. To say the least. A diversified selection in both sector and profile gave us the most complete set of perspectives. A big thank you for letting us pick your brain goes out to Katia Mouvet, Eline De Munck, Isabelle Dumortier, Gaetan Dewingaerden, Tom Buttiens, Hugo Hanselmann, Charlotte De Mets, Vic Dreesen, Andy van Hassel, Dewi Van De Vyver, Thomas Hofman, Heleen Van Pelt, Bram Coppens, Charlotte Ghekiere and Yannick Khayati.