HOW TO REACH GENZ
AND ALPHA THROUGH ENGAGING ROBLOX WORLDS
GenZ and Alpha are constantly online, but traditional marketing techniques do not easily persuade them. So how do you reach them? One way is through Roblox, an online game platform and game creation system that allows users to program games and play games created by other users. In April 2021, Roblox hit a milestone of 202 million monthly active users.
That's why your presence as a brand in this virtual world has become ever so critical. But more importantly, you should understand how GenZ uses the platform and how you can create content that will resonate with them. Here’s a breakdown of some eye-opening stats of Roblox and 10 steps to building your brand experience on the platform.
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